The National Trust is committed to protecting and respecting your privacy.
For the purposes of the Data Protection Act 1998, the data controller is The National Trust of Heelis, Kemble Drive, Swindon SN2 2NA
2. How we use personal information
You may provide us with personal information about you by filling in forms on our site, by registering to use our site, participate in discussion boards, subscribing to take part in research on our site forums or other social media functions on our site, entering a competition, promotion or survey or by corresponding with us (by phone, email or otherwise). This personal information you give us may include contact details (including name, title, address, data of birth, age, gender, employment status, demographic information, email address, telephone numbers, personal description, photographs, attitudes, opinions, usernames and passwords.
We may automatically collect the following information:
• technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform and if you access our site via your mobile device we will collect your unique phone identifier;
• information about your visit, including the full Uniform Resource Locators (URL), clickstream to, through and from our site (including date and time), products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, and any phone number used to call our customer service number.
Please note that certain services on our site will not become available to you until you have registered to use our site.
Personal information provided to us will be used for the purposes outlined at the time of collection or registration in accordance with the preferences you express.
Personal data collected and processed by us on our site may be used for the following purposes:
• Administration of community membership(s)
• Research and statistical analysis
• Communication about our services
• to provide you, or permit selected third parties to provide you, with information about goods or services we feel may interest you. We (or our selected third parties) will only contact you by electronic means only if you have consented to this. If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the form on which we collect your data.
Personal data obtained via our site may be aggregated together with other personal information that we may hold about you. We will use that information to allow us to profile our supporters and target similar audiences with our communications. This data is not linked to any personally-identifiable information.
Personal data collected and processed by us may be shared with the following groups where necessary:
• National Trust employees and volunteers
• Research Bods who run the market research platform on our behalf;
• Third party cloud hosting and IT infrastructure providers who host the site and provide IT support in respect of the site;
• Also under strictly controlled conditions:
• Certain Service Providers providing services to us
When we allow a third party access to your information, we will always have complete control of what they see, what they are allowed to do with it and how long they can see it.
We do not sell or share your personal information for other organisations to use.
You are always in control of how we communicate with you. You can update your choices by contacting the address in section 7 below.
The National Trust always acts upon your choices around what type of communications you want to receive and how you want to receive them. However there are some communications that need to happen regardless of your marketing preferences. These are what we would describe as essential communications to fulfil our promises to you as a member or buyer of goods or services from the Trust. Examples of this type of communication would be administrative messages relating to your community membership.
Whenever we send you a communication that we deem as essential, it will not contain a direct marketing ask such as asking you for a donation, so that we respect what you have told us on that subject.
We will share your personal data with ResearchBods as they are the company that has helped us create Our-Place. We do this so that ResearchBods can provide services to us, for example creating research activities for or assisting us if there are any technical issues with Our-Place. We share your personal data with ResearchBods on the basis that it is used for customer feedback, market research and service improvement. We ensure that your personal data is shared with ResearchBods in accordance with data protection laws and we have a contract with ResearchBods which requires us and them to observe your data protection rights.
We hold your information only as long as necessary for each purpose we use it, we will provide examples of some of our retentions in this paragraph soon to give you an idea of how long we hold your information for.
4. Your location where provided
We use geolocation on our site. If you let your device share this information with us, we will use it to personalise your experience with us. Your device or web browser will usually prompt you when this is requested.
The type of things we may use your location for include:
• Sorting search results by your location
• Making our homepage relevant to you and your location
You can change your location settings at any time by in your device or computer settings
Where we need your consent, we will ensure always that you are as fully informed as possible at the time on what we do with your information, with whom it may be shared and how long we will keep it. This is in line with the requirements of the current Data Protection Act and other relevant legislation.
6. Your Rights, including accessing your personal data held by the National Trust
You have the right to ask us, in writing, for a copy of all the personal data held about you (this is known as a 'subject access request') upon payment of a fee of £10.
A copy will be sent to you as soon as possible but this will not be later than 40 days after your request.
If you would like to access your personal data held by us, please apply in writing to the National Trust Information Security team:
You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at email@example.com.
Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
7. Updating and amending your personal information
If, at any time, you want to update or amend your personal data or preferences please write to:
PO Box 574,
For alternative communication methods, please check our Contact us page.
Verification, updating or amendment of personal data will take place within 28 days of receipt of your request.
9. Links to third party websites
We cannot be held responsible for the privacy policies of third party websites and we advise users to read the privacy policies of other websites before registering any personal data.
The National Trust takes the security of any personal information we hold very seriously. We are committed to maintaining the security of your personal information in accordance with the requirements of the Data Protection Act 1998 and take all reasonable steps to ensure your personal information is kept secure against unauthorized loss, disclosure or destruction.
We would like to be able to tell you that the personal information you provide us with is absolutely safe. Unfortunately, several well-publicised instances of computer security breaches make it impossible for anyone to be so confident. However we take reasonable steps to protect the information you provide us from theft, alteration or unauthorized inspection.
We recognize the concerns that many people have about giving personal information online. These are the measures that we take to secure your information whilst using our web based services. We use strong encryption when possible both when your information is moving to or from our web services and also whilst your information is held by us.
11. What this page tells you and how it is updated